I spend a lot of time on the internet, either developing my website businesses or searching for newer and better ways of doing things. It occurred to me that others might be interested in what I am doing, so I will be posting to this blog whenever I have something new to share.
I started online with a website in 1999, before the big Dot com bubble burst. My mother-in-law (who is in her 80’s…imagine that) are partners in www.fabricattic.com, a website devoted to selling unusual quilting fabric. I had a “real” job at that time, she was retired, and we both were looking for a way to get started in a business that we could do part-time from home. She had been quilting for several years, and had built up an inventory of fabrics, so we took what she had, scanned the fabrics and started our business.
Fast-forward to the present, and we still continue to operate the fabric website, still as a home-based business, but now we have from 4-6 employees, and are much more knowledgeable in website management and ecommerce in general.
Fabricattic.com is not a fancy website…..I developed it myself using FrontPage, scanned the fabrics, found a webhost, set up a shopping cart, etc. It gets the job done, and was economical to set up. Once the site was up, it took about a month to get our first order. We posted our url on various free sites, contributed posts to a few forums, and hoped for the best. Surprisingly, we began to have a steady stream of orders. The main reason for our popularity, then and now, was the unique nature of our fabric offerings. We didn’t carry the same items as the brick and mortar quilt shops….rather we selected unique fabrics, many of them with a western them. Since our location is in eastern Montana the subject matter was a natural for us. Since then, we have learned that developing a niche market is one of the top recommendations for succeeding in internet sales. Til next time….
Technorati Tags: internet business, online fabric store, work at home, web business
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