One of the first things we did to generate more business when we started was to collect emails and send out announcements of sales and special offers.
We used a variety of methods to contact the people on our list in the beginning - everything from individual emails to a list in our email contact manager, to buying a software program which was supposedly designed to handle email lists and newsletter subscriptions. What a nightmare!!!
It’s important to have an easy way for people to subscribe or unsubscribe to your list, as well as an easy way for you to communicate with them. After many headaches over managing the subscriptions, and a major computer crash where I lost a significant portion of our list, I knew we needed something different.
Fortunately, I went to an internet conference and someone recommended that we try using Aweber. We’ve been using their system for the last 6 years, and it has worked great. Subscriptions and unsubscribes happen automatically without my involvement, they keep up on the latest in emailing regulations so we don’t get in trouble, and I don’t have to worry about the software because it’s all on their system!
If you are considering an email system, I would strongly recommend trying Aweber.
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